Important points:
“By stripping down an image to its essential meaning an artist can amplify that meaning in a way that realistic art can’t” – pg.30
“Though the term is often used disparagingly it can be equally well applied to many time-tested classics. Simplifying characters and images toward a purpose can be an effective tool for storytelling in any medium, cartooning isn’t just a way of drawing. Its a way of seeing” – pg.31
“Another is the universality of cartoon imagery. The more cartoony a face is, for instance, the more people it could be said to describe” – pg.31
“Storytellers in all media know that a sure indicator of audience involvement is the degree to which the audience identifies with a story characters” – pg.42
“For example while most characters were designed simply, to assist in reader-indentification other characters were drawn more realistically in order to objectify them, emphasising their otherness from the reader” -pg. 44
“And finding the balance between too much and too little is crucial to comics creators the world over” – pg.85
“The idea that a picture can evoke an emotional or sensual response in the viewer is vital to the art of comics” – pg.121
“A huge range of human experiences can be portrayed in comics through either words or pictures…” – pg. 152
6 steps- Idea/purpose – Form – Idiom – Structure – Craft – Surface — pg.162
“In black and white, the ideas behind the art are communicated more directly. Meaning transcends form. Art approaches language” – pg. 192
McCloud, Scott. Understanding Comics: The Invisible Art. New York : HarperPerennial, 1994. Print.










