After looking through the competition briefs, I decided to focus on the penguins one. The challenge was to “develop a product, service or experience that enhances the relationship with books for this audience (18-30 year olds)”. Immediately after reading this, my mind went to gaming. Gaming is a hobby that has gained significance over the past few years, especially surrounding people between the ages of 18 to 35.
I decided to combine books with gaming and create an experience based on the two.
After looking into gaming, I decided that it would be a good idea to create an arcade experience. The reason I thought this is because, arcades usually evoke positive emotions from people. The feeling of nostalgia is extremely powerful and I believe that people between the ages of 18 and 30 would really appreciate it. In relation to the books, I thought that the games in the arcade would be based on them. The plot of the books would be translated into a game.
Ayanfe III 